Today’s Techie Tuesday is brought to you by J. N. Hups.
Edition 1, Volume 8
All About Facebook –
Part 2: Timeline, Group, Page, or all the Above?
Last week in All About Facebook – Part 1: The Basics, I went over the Facebook glossary. This week I want to help you understand Timeline (profile), Groups, and Pages, so you can make an informed decision on which one (or ones) you should use as a writer.
Timeline (aka profile). Facebook defines Timeline as “…your collection of the photos, stories, and experiences that tell your story.” Timelines have replaced the old Facebook profile page; and if you’re Facebook is still set up with the old layout, it won’t be for long. Facebook plans on slowly integrating the new look into all profiles this year.
Honestly, at first I didn’t like the new Timeline layout and thought it was confusing. But the more I use it the more I am enjoying its versatility.
Here are some of the things you can do on Timeline:
- Add a cover
- Edit your basic info
- Jump to the past
- View your activity log
- See highlights from each month
- Star stories you want to highlight
- Add life events
- Update your status
- View and add photos
- Share your app activity
How to join Facebook and set up a Timeline (profile):
- Go to http://www.facebook.com and fill out the information under Sign Up.
- Check your email inbox and click on the confirmation page from Facebook. They will send link confirmation for your registration.
- Once you’ve created your account, click on the link emailed to you or go back to http://www.facebook.com and log in with the email address and password you used to register. Facebook will prompt you with step-by-step instructions on how to find friends, set up a network, create a Timeline, etc.
Group. Facebook defines Group as “…close circles of people that share and keep in touch on Facebook.”
Groups have three categories: open (anyone can see the group, who’s in it, and what members post), closed (anyone can see the group and who’s in it but only members see posts), and secret (only members see the group, who’s in it, and what members post).
Once you create a group you become the Admin. Admins approve all people who are added to their groups. Admins can also add Friends without asking their permission. So if you find you’ve been added to a group you don’t want to be a part of, you’ll can leave that group by clicking on the group name (located on the left side of your HOME page), then click on Leave Group under the drop down arrow next to the cog icon. Should you decide on returning to the group, you’ll need to request to be re-added (see below).
To join (or rejoin) a group, click Ask to Join Group at the upper right side of the group’s page. You can also be added to a group by a friend who is already a member. Secret groups will not appear in search results and you cannot request to join these. Only being added by an existing member will give you access to these groups.
Groups and privacy:
“Joining a group does not expose the contents of your profile to any group members who would not normally be able to see that information. The privacy settings for your account control the openness of your profile, regardless of the groups you join.
“To hide your account within a group, you will need to completely restrict your search settings so that Only Friends can find your account. Once this is done, only friends will be able to view your name in the list of group members. However, if you still choose to write Wall posts, start discussion topics, or add photos or videos to the group, other members will be able to see that content and determine that you are also a member.” (Facebook)
How to create a group.
- From your HOME page, click Create Group in the left hand column. If you have existing groups, you may need to click “More” before you see this link.
- A pop-up box will appear. Add a group name, members and select the privacy setting for your group. Click the Create Group button when you’re finished.
- Once the group is created, you will be taken to the group’s page. To get started, click the cog icon at the top right of the page and select Edit Group. From here you can add a group description, set a group email address, add a group picture and manage members, etc.
Page. Facebook defines Page as “Pages allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and News Feed updates to people who like their pages.”
Pages provide writers with an excellent way of building their professional platform. You may create as many Pages as you wish as long as you are an authorized representative of that Page.
Pages are not separate Facebook accounts, nor do they have separate login information. You login with your profile. However, once your Page is set up you may add other Admins to help you manage your Page.
Pages can be “liked” by anyone, and viewed by anyone who chooses to “like” it. They do not have to be your “friend” or a part of a Group you belong to.
How to create a Page:
- Register the Page. Go to http://www.facebook.com/pages/create.php and pick a category and a name for your group.
- Customize the Page. Add description, cover, photos, etc. If you forget something, you can always go back and add it in later under the “Manage” drop down menu on the Admin panel.
- Suggest the Page to Friends. As of March 30, 2012, Facebook will integrate the Timeline design into ALL Pages. Part of this new look includes an Admin panel. To suggest your Page to friends, go to the Build Audience drop down menu on the Admin panel and choose Invite Email Contacts, Invite Friends, or Share Page.
Some Differences and Similarities between Timeline, Groups, and Pages:
- Timeline is your place to start since you’ll need a profile before you can create a Group or Page.
- Timelines are usually for personal use whereas Pages are for business use. Groups are for either.
- Timelines use “friends.” Groups use “adds.” Pages use “likes.”
- Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
- Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
- Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.
- Privacy: Page information and posts are public and generally available to everyone on Facebook.
- Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.
- Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.
* * * * * * * *
Remember, when considering Facebook, look at its overall ability to help build your platform as an author. Doesn’t matter if you’re published. The goal is to get your name out there so that when you become published, your platform is already established. And if you are currently published, you should already be using Facebook as a way to communicate with your audience.
One more thing: Make sure to LINK LINK LINK you website, blogsite, and Facebook Page to each other. Also, make sure you post visible links to your Page, website and blogsite on your Timeline as well.
Next week: All About Facebook – Part 3: Navigating the Timeline